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Canvia la comunicaci\u00f3, apareixen noves t\u00e8cniques i la tecnologia juga un paper fonamental. Malgrat tot, m\u00e9s del 70% de les decisions de compra segueixen prenent-se al propi punt de venda, on es produeix el contacte f\u00edsic amb el producte. \u00c9s el moment de la veritat i no es pot fallar. I all\u00e0, destacar, informar i seduir segueixen sent els objectius fonamentals.<\/p>\n
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